Social media isn’t just for businesses and influencers – it’s an essential tool for local authorities looking to communicate clearly, engage residents and build public trust. In 2024, people spent an average of 1 hour and 37 minutes per day on social media (source: Ipsos) and if your council isn’t fully utilising social platforms, you could be missing out on a valuable connection with your community.
The Benefits of Social Media for Councils
- Real-Time Communication
From road closures and bin collection updates to emergency alerts, social media allows councils to share time-sensitive information quickly and widely. It’s immediate, accessible and familiar to residents. - Transparency and Trust
Social platforms give councils a voice. By showing the work being done behind the scenes, you offer residents a window into how decisions are made and services are delivered – fostering transparency and accountability. - Community Engagement
Encourage conversation, gather feedback and understand the needs of your local population more directly. Social media provides an open forum to listen and respond, helping your council stay in tune with its citizens. - Cost-Effective Outreach
Compared to traditional communication methods, social media is incredibly cost-efficient. Targeted campaigns can be run with modest budgets, and the return in terms of engagement and awareness is often substantial. - Accessibility and Inclusion
Used effectively, social media can reach underserved groups who may not access other forms of council communication. It’s a key tool for inclusivity in the digital age.
Make It Work with the Right Support
Of course, social media can’t run itself. It requires strategy, consistency and an understanding of what works. Many councils struggle with resources or know-how, which is where external support can make all the difference.
Let Zonkey Help You Connect
Our social media campaign services are tailored to help councils communicate effectively and professionally online. From content creation to campaign management, we provide the tools and expertise to make your council’s digital voice heard. Contact us today to find out how we can help.
Header photo by Mariia Shalabaieva on Unsplash